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From the desk of Veronica Canning
    Issue 1 December 2008     www.shoeisms.com  
               
 
Hello {FIRST_NAME},

I am sure you will agree that we are certainly living in strange times, where every day we wake up to a new crisis. I am seeing how this is affecting women in business every day in my SHOES programmes and in the questions from my audiences.

I have been asking everyone over the last two months what form should my new ezine take and you told me to make it practical and use the insights gained from experiences of my work with women. You said there is too much generalised advice, now we need insights gained from real life.

So here is what has stood out in the last two months. First, how do we deal with the air of depression permeating all our media and secondly what should I do differently to cope with the increased difficulty in actually closing sales.

Now more than ever I strongly recommend that you stay positive and not give in to the gloom and doom. Don’t put a limit on your own abilities. Have a look at my magic phrase - ‘Until Now’ for an effective way to change your thinking.

To increase sales, shift to a buying mindset. See my ideas on WII FM to change how you sell.
Please let me know your thoughts and any issues you would like addressed in future issues.
Veronica Canning
Veronica Canning
   
     
  Don’t put a limit on your own abilities  
  When you find yourself saying self-defeating things like ‘I am useless at this’ or ‘I can’t do that’, stop for a moment and use a wonderfully liberating phrase - ‘Until Now’. Read more...  
     
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  Are you tuned into your customer’s WII FM?  
  A theme that has emerged in a number of recent SHOES programmes has been the difference it can make to your business if you shift from a selling mindset to that of a buying one. Read more..  
 
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